Dear Art Supply Company: Help Artists like Me and Make this...

A while back, I created a post about how to make a visualiser. I also mentioned my preferences for my visualiser to be separate from my easel. I talked about how there is nothing like this on the art market or art supply store. The most common you will find my happiest version of a viewfinder is in your large-ish city museums displaying these devices made most commonly in the 1700s to late 1800s.

Click on the link below if you would like to read this former blog post

For school, my final, I have to propose, and I can't think of any better one than my place for some company to take my renewed idea. So here goes nothing, here is my request: take this vital handy equipment from the dusty museum into the classrooms, field and studios of artist across the world. Revitalise this viewfinder and help artists across the globe make better art.

Maybe you work for or own an art company, or perhaps you want to make a business helping artists and handcraft these on Etsy. I don't know. But if you are reading this, someone could make a killing if they put a lifetime into making the best visualiser's possible.

If I were to take this to an art company, I think I may look at Sennelier or Caran D'ache (Well, cause I am partial to their paints and pigments.)

Want to check out their websites? Here are the links above. I normally attach them to the picture, but in the lower small gallery format, this Wix blog dose not have that option. Maybe this is better. Tell me your preferences in the comments below. 

Or Maybe Arteza (They are affordable, steady, and seem to be a creative company always coming up with something new). Another good shout may be Mabef, as their primary goal is furnishing artists studios, art classrooms and all that jazz.

Click on the picture below to look at Arteza's web page

Well, anyway, without further ado, here is my proposal. Maybe one day, I will take the time and flush out this idea into a formal design and bring it to an art company like the ones above. But for now, it's just an approach. Or more like a sales pitch as to why these should be made than an actual design.

Please give it a read and tell me what you think in the comments below.

Recalculating Artistic Vison:

The Creation and Development of the New Viewfinder

“The Van-Gogh Visualizer”


While it is true that artists often make their tools and materials to adapt to their style of crafting, it is also true that artists constantly rather be creating their desired work instead of drafting the devices or tools that aid them in creating their artwork. There are persistent gaps in furniture supplies in the Plein air drawing and painting market and indoor studio markets. Currently, no art supply company is outfitting artists, schools, and other untapped profit sources with unique viewfinders with features and options that cater to differing art styles or work environments. Thus, this lack requires artists to make such devices themselves, and art supply companies cannot capitalize on this potential profitable income.


After a thorough search of the internet and art supply shops, it has come to attention that viewfinders have limited features and lack functional furniture additions to aid artists in their creative process. If an art-supply company such as yourself standardized and created better viewfinders outdoor and in-studio, artists, hobbyist, teachers, schools, and universities would invest in such devices. Your art supply company would profit from developing and producing a better viewfinder product for an untapped market and commercial customer base. Enclosed are ideas and options to create a viewfinder product, and special addons unlike anything on the current market.


Pictured to the right I am at the Pissarro gallery. Pissarro is one of the unsung legions of the art world. He worked with and taught a lot of the great maters of the impressionist and early abstract movements. Unfortunately a lot of his work was destroyed in the world wars, especially by the German Nazi's as he was a Jew. He escaped to England and painted here where I live for a time. I always wish more people knew about is work.



“The Italian architect and sculptor Filippo Brunelleschi (1377 - 1446) is credited as being the first person to make a mathematical study of the laws underlying linear perspective but the art theorist Leon Battista Alberti (1404 - 1472) was the first to set them out in writing for the use of artists in his treatise on painting, De Pictura (1436). From the 15th century onwards, artists have learnt these rules as part of their training.” (Drawing Techniques, Web Article)

Pictured below Albrecht Durer’s viewfinder (Horie).

Viewfinders are a part of that progress and have helped many artists with creating accurate perspective drawings. Viewfinders have been in everyday use since the late 1500s (The Drawing Machine Article). Famous artists such as Abreact Durr, and Vincent Van-Goh have used such devices in their paintings and etchings compositions (The History of Perspective Article). Viewfinders used to be more common as collapsible pieces of furniture and a vital part of the artist's tool kit. For Plein air painters and drafting technicians, these devices were considered and still are crucial to the practice of their craft. Many such furniture devices are now most common in museums. They were most accessible on the art market until the age of the camera overtook the more traditional pastime of painting sometime in the 1930s. Before the age of the camera, wood crafters and art supply stores made many such devices, but now art shops no longer create or supply such furniture for the handy viewfinder.

Historical Consequences

There are still and will always be plain air painters, art students and teachers who still need such devices. Creatives often use such devices as viewfinders for teaching perspective, creating exceptional compositions and many other methods that translate three dimensions into two-dimensional surfaces.

This forgotten market has become an untapped resource that could be novel support for the company that develops and creates such a machine.

Companies have become icons based on the quality and uniqueness of their products, and this line of furniture could be one such item your company is known for with a robust and loyal customer base.

Pictured to the left is Van-goth Viewfinder design.

(Heiligman, Vincent and Theo)

These Historical images provided in this proposal are such furniture items made for indoor and outdoor use. Artists who often find out about independent viewfinder furniture base their homemade tools on viewfinders such as these depicted. Because they are a few of the most recognized images available to the artist's research.

Pictured below Is Vincent Van Gogh's drawing of his visualizer

  1. Using Master Artists could be wonderful way to find a name for your viewfinder furniture and create well established branding tools to help your art supply company sell more units.

Example: Want to be like Van-Gogh? He used a Viewfinder, and our innovative viewfinder is based on his original design.

  • This sales tactic is a well-established one for a good reason. The company should use it because it will help increase sales of units. The foremost customer base will be interested in the historical significance of the rebirth of the viewfinder that they can own a section of history and use it to create their works of art just like the experts they admire.

Problems with Available Viewfinder Products:

  1. There are no available viewfinders in A series sized frames and limited availability in American Legal or Standard sized framed viewfinders. (A Paper Sizes)

  • The problem with current viewfinders is they do not conform to easily available surfaces sizes. Not conforming to the international standers of A-series sizes or American Legal sizes means:

  • Artists must adjust their papers and canvass to fit the size of the viewfinder if they purchase the viewfinders available on the market.

  • Adjusting surface sizes is time-consuming and often wastes the resources of the artist and the environment. Plus, art companies are losing a potential income resource this market would otherwise crate a demand for such products.

  • Artists must take time away from making art to create view finder machines that work for them and their art style.

  • None of the viewfinders are or come with such collapsible furniture devices on the market which do not require being attached to the artist's easel.

  • The problem with this set up is that it will limit the artist's view to draw or paint to what is immediate to the right or left of their easel because these are the only places in which a viewfinder can be attached to an easel. (Jackson’s: Viewfinder.) (Earlywish 2 x Artists Viewfinder).

Solutions to Creating a Better Viewfinder Product

The Van-Gogh Visualizer Collapsible Furniture The viewfinder can easily be broken down into a small bag of three parts. This will make it portable and great for Plein air artists, students, and artists working inside and out of the studio.

  • Tripod

It folds up into a small 13 inch tall by 5 inches round easily carried in a backpack.

  • Viewfinder frame

Frame breaks down into four easily assembled bars.

  • Bars at their smallest are six inches across and one half to one inch thick.